Why User Experience (UX) Design is Important

UX Wireframing

Have you ever browsed through a website and thought, “Hey, that was easy”? Whether you were making a purchase, contacting a business or signing up for a newsletter, a lot of thought went into the user experience (UX) design to allow you to make those actions on a website in as little steps as possible—all while avoiding confusion. Conversely, you may have visited a website where you ended up leaving in frustration because you couldn’t find what you were looking for and so you ran out of patience. We’ve all been there. That’s just one of the many reasons why it’s important for web designers to implement a solid UX strategy.

Designing for the User

A good UX designer will be able to consider the types of users visiting your website and come up with a design that helps guide them throughout each page on the site or to make a specific action. Website designers should try to anticipate how the user interacts with your website.

Some questions to consider are:

  • What is the most important content the user should see as soon as they land on the homepage?
  • Which elements appear “above the fold”?
  • Where should the user end up after completing an action?
  • How does text flow throughout the site? Does the copy appear clear and concise?
  • How will the same content appear on mobile devices or desktops and widescreen displays?
  • Do photos and imagery distract from the rest of the content?
  • Does the use of iconography provide a purpose?

These are just a few examples of questions for designers to consider when implementing a solid UX strategy.

Getting Into Your User’s Heads

Confused computer user

It’s nearly impossible to anticipate every action that every single one of your website’s visitors will take. There are bound to be a few curve balls. However, UX strategists and designers can do their best to think like the user and understand how they feel when visiting a website. That’s why it’s common to create an empathy map, which helps to answer several questions about what the user is thinking and feeling. This also helps to overcome any potential obstacles that might prevent your website’s visitors from taking action. Once a firm understanding of your target audience is established, designers can sketch or wireframe the layout of your website and turn concept into creation.

All in all,  a lot of time and effort goes into creating a great website design. If you feel your website is looking a little old or outdated, we can help.

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