How to Begin Marketing Your Website

Online marketing planning

In today’s day and age, just having your website out there on the Internet isn’t enough to grow your business online. Driving traffic to your website doesn’t have to be too complicated! In this article, we’ll discuss some helpful guidelines to follow in order to start marketing your website.

Establish a Marketing Plan

Before diving deep into the technical aspects of content marketing and search engine optimization, come up with a plan for how you want to present your business online. For example, figure out how often you want to put out new content on your site, who your target audience is, and which social channels you wish to utilize. Additionally, you’ll want to budget how much money you are willing to invest in paid advertising (if at all) or hiring content writers and editors for your website. From there, you’ll have a solid foundation from which you can start spreading word about your business.

Create Value by Blogging About Your Business

Woman in cafe working on computer

One way to keep your website fresh and updated with new content is to blog about your business. Google LOVES to see new content being added to websites. So, if you’re passionate about your business, why not blog about it? Not only does it show that you’re an expert in your field and can provide value to potential clients, but it will ensure that meaningful content is constantly being added to your site.

Sharing is Caring

Once you’ve established a blogging schedule and have put out valuable information to your visitors, it’s time to begin sharing all that juicy content on social media. However, you’ll want to make sure that your blog articles and pages are formatted appropriately for social sharing. This means including related information in the meta descriptions and titles for each respective blog page (and all other pages on your website, too!). While you can still share articles without modifying any meta information, it is best to optimize how your articles will appear once they are shared on social channels such as Facebook or Twitter.

While these guidelines only scratch the surface, they should help to kick-start your marketing plan for your business. If you don’t feel comfortable writing blogs or optimizing content yourself, you can always hire someone to do it for you!

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